In relation to the millions of dollars being spent annually on marketing and promoting Barbados as a tourism destination, efforts should be made to do so more creatively and effectively. In that regard, international celebrities such a movie stars, musicians, TV personalities, etc. should be encouraged  to visit Barbados.

The suggestion is that these persons be offered vacation packages to Barbados for few days or a week. At least two celebrities, inclusive of their spouses could be targeted annually. All cost in terms of airfare, local transportation and accommodation, inclusive of tours to various tourist attraction sites will be borne by Barbados.

In return and as a condition to the offer, these celebrities will be required to promote their stay, via social media: Facebook, Tweeter, Instagram, etc.,  while in and after leaving Barbados. The promotion should highlight their positive experiences in relation to the various tourism products in Barbados.  Given that these celebrities have quite large numbers of followers/admirers on social media, they will be encouraged to visit Barbados. Barbados, will therefore, gain greater visibility and value for its promotional activities.  

I trust that some consideration will be given to the foregoing.

Regards,

Michel Thomas