Inspire our citizens to serve as personal ambassadors to actively promote our beautiful and unique island both internally and on an external level. To develop a greater appreciation not only for our culture, but to embrace others with the intent to incorporate their differences and create a more multicultural and diverse tourism environment.
- Strengthening our global partnerships, specifically with Latin America.
- Increasing our marketing efforts to reflect our languages diversity and abilities.
- Concentrating on our main export and means of foreign revenue - Tourism- and devising ways to improve on our customer service and levying strategies to offer award winning customer service at our main points of entry, as well as those areas frequented by tourists.
Submitted by Dale Ward, Msc.
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